Insights Consultation and Training

Delivering insight into consumer’s motivations and behavior is at the heart of everything we do.  In addition to our white papers, we offer workshops and training in consumer insight, brand strategy, the client-agency relationship, and creative brief writing to help clients and their agencies develop their internal skills.

For advertising and media agencies, we also offer assistance in new business pitches, as well as consultation in proprietary branding models and measurement and training in qualitative research methods, insight discovery, and pitch practice.